In 12th Dec.,"2015 China brand value evaluation information
conference&2015 China brand development forum"was held in Beijing ,which was
jointly organized by "China brand building promoting
association","CCTV","China Assets Association" and "China international
trade promotion association".In the issued list of "2015 brand value
estimation information","DONGHUA"was ranked the 55th as the brand strength
863.8 and the brand value of 1.58 billion Yuan .
The evaluated objects of this year covers the first,the second and the
third industry and the evaluated kinds are from Enterprise brand to industry
brand,area brand and self-innovation brand,the evaluation is basis on twenty
one standards and there still have four items national standards
launching,which is the most authoritative brand evaluation activities.This
activities is the best measures of establishing the brand evaluation
mechanism with Chinese characteristics ,building China brand positive energy
and promoting the China brand to the world.
The deputy director of AQSIQ,Mr.Chen gang, the deputy director of
CCTV,Mr.Wei dichun attended the conference and made a speech.There are
around six hundred people from many dept.of China government,quality
supervision bureau ,industry association ,enterprises and medium
representative attended the conference.
Mr.Chen gang emphasized in the speech that "Made in China" now spreads all
over the world market but the China brand still in the weak position in the
international competition and the China brand with international
competitiveness and world influence still not too much and we can called
"Strong Manufacturing country but weak brand country".We must pay more
attention to the brand construction and try to building a lot of power
brands with international competitiveness ,high added-value ,then booting
the economy continuously and stable development.
Donghua chain group co.,ltd is the only enterprise ranked in this
evaluation list in the chain industry this time which also confirmed the
abundant performance obtained under continuously development trend and the
new economy condition
Donghua always pays a lot of attention to its brand construction and at
present there are many brands such like
","KOBO"and "EK"and so on."DONGHUA" brand was
already registered in more than seventy countries of U.S and Europe. Donghua
has already established many sales companies in many countries of
Europe,America and South Asia since 2009 and try to build the global self-
owned brand marketing network and continuously promoting international
popularity and reputation of its"DONGHUA"&other brand.